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    Press Release – Snowmobile Day – October 28, 2023

    HASLETT, MI, June 22, 2023: The snowmobile manufacturers are pleased to announce Snowmobile Day, happening on October 28, 2023. Snowmobile Day is a day to celebrate the snowmobiling community and begin preparations for the upcoming season. Snowmobile clubs, local dealers, associations, and snowmobile groups are invited to participate.

    Snowmobile Day is being patterned after the successful “Snöskoters Dag”, held in Sweden for over 45 years. The celebration in Sweden started in the 1970s and expanded rapidly through the 1980s as snowmobiling in Sweden expanded. The success of the event is traced to creating a fun family party, with involvement from clubs, associations, media, dealers, and other industry stakeholders.

    Snowmobile clubs are encouraged to begin the season with a party that might include games, activities and more such as:

    • A “Show and shine” event featuring vintage and custom snowmobiles,
    • Having towing and groomer vehicles on display
    • Safety training class,
    • maintenance and winter check-ups for snowmobiles and trailers

    Snowmobile Day 
    Snowmobile Day should be a fun, family festival type event, where BBQ, refreshments, music, and an open house can get snowmobilers excited for the upcoming season. Snowmobile Clubs are encouraged to participate in the activities and serve food, coordinate special events, conduct safety classes, sell trail or riding permits, and registrations. This is a great opportunity for clubs and associations to increase membership and recruit volunteers for trail maintenance activities.

    Snowmobile associations and clubs are encouraged to contact local Snowmobile Dealerships, Chambers of Commerce, Visitor and Convention Bureaus, and regional media to support and help with a local event.

    Planning a Snowmobile Day celebration is a perfect opportunity to bring enthusiasts together in kicking off the season and enjoying the snowmobile family lifestyle.

    The snowmobile manufacturers of ISMA want to support Snowmobile Day in North America by offering up to $200 to snowmobile clubs or associations that plan a Snowmobile Day Celebration. If your club would like to be considered for this offer, please click on this link and fill out the application.

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